SHOPPER BEHAVIOUR RESEARCH AND INSIGHTS
Obtaining an accurate and in-depth understanding of shopper and consumer behaviour is crucial to identifying conversion leavers. We deploy a variety of innovative research methodologies tailored to your needs and budget to inform how you can adapt to improve conversion.
Behaviour by Channel
How, where and why do your targeted shoppers and consumers engage with your product or service? What offers or communication will move them closer to conversion?
Conversion Barriers
What is preventing more of your targeted shoppers from converting? What barriers need to be identified and overcome?
Perceptions and Effectiveness
How do your shoppers and consumers perceive your products and services? Do you need to evaluate your communication effectiveness?
Our Approach
We take the time to understand your business, category and research needs. This enables us to define a hypothesis-based approach that follows quantitative or qualitative research methodology. We have developed multiple research tools to enable our insights gathering, aligning with best practice research approaches.
Let's chat
If you have a research need, share it with us.
Our research team will contact you to set up a one-to-one consultation to develop an obligation-free research proposal. We will also share any of the insights we may already have that speak to your needs.
MARKETING CAMPAIGNS
We develop results-driven marketing campaigns that focus on effective awareness and conversion leavers. Utilising digital and traditional touchpoints, we leverage a variety of communication approaches that are developed to catch, connect and convert shoppers of your category into buyers of your brand.
SALES STAFF ADVOCACY
In many situations, sales staff can be a critical component to achieving increased sell-out, especially when looking at purchases that are more considered by shoppers. In order to ensure sales staff are selling your products, you need to hold mind share with them. We work with brands to educate, excite and incentivise sales staff.
EXECUTION MAPPING
Have you ever struggled to ensure your market execution/implementation delivers against your needs? For 10+ years, we have developed detailed channel implementation playbooks for some of the world's biggest organisations, ensuring not only speed of execution, but implementation accuracy.