Welcome To Our Post-Lockdown Insights Hub
We're on a journey to make sense of the lockdown’s impact on South African shopper behaviour. We are making some of this research available to the marketing community to aid their understanding of the effect on various market sectors. While uncertainty is still thick in the air, we hope to be part of efforts toward transcending doubt and moving into evaluated risk and, finally, into understood opportunity in our shared new normal.
Marketing During COVID-19
New Normal
How has the pandemic changed shopper behaviour in general? What do shoppers and consumers expect from brands during this time?
Home Appliances
More Housework?
Are people now looking to invest in new appliances and cookware?
Liquor Shopping
Changing Consumption Habits
Are people changing their category preference or are they down trading on quality?
Retail FMCG
Increased Online Shopping
How many of the people who recently started shopping for groceries online will continue to do so?
Clothing Shopping
Comfort Over Style
How are people’s preferences shifting with spending more time at home?
Car Maintenance
Vehicle Servicing
Are people moving away from brand name dealerships to look for more affordable servicing alternatives, or simply opting for the DIY route?
Home entertainment
Bigger Better TVs
Are people looking to invest more in home entertainment?
Vitamins and Supplements
Staying Healthy
Has there been a significant increase in the purchasing of vitamins?
Home Improvement
Spending more time at home
People are now spending more time at home, have they been doing more DIY and investing in their homes, if so, to what extent?
Global Perspectives
What are other regions saying
Digital Yield | COVID-19 and the customer experience
Digital Yield helps enterprise brands quickly build and
test personalized, optimized, and synchronized digital customer experiences.
WSJ | How Brands Are Advertising During the Pandemic
As the coronavirus pandemic progresses, companies are searching to find the right tone and message for their marketing. How are some of the world’s most recognizable companies re-envisioning their advertising?
Ohio Wesleyan University | Before and After Advertising and Marketing in the Age of Coronavirus
DOhio Wesleyan's "We’re In This Together: An Interdisciplinary Exploration of the Coronavirus Pandemic" - Ohio Wesleyan faculty members address the coronavirus pandemic from the perspectives of biology, politics, psychology, humanities, and other disciplines.
AcuityAds Inc | Do We Need Advertising During The COVID-19 Pandemic?
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple - if nobody is travelling or out shopping, why advertise?
Looking For More Insights?
Book a session with our team.
We are offering obligation-free 1-1 consultation sessions with our insights team members, who will share more detailed post-lockdown findings and recommendations with brands. We are also making sessions available to small, independent agencies during this challenging time. Book a session today, slots are limited.
Our Shopper Marketing Services
Through valuable shopper insights, our broad category understanding, as well as our traditional and digital retail channel awareness, we empower sales teams to increase sell-in. While our innovative, high-impact campaigns ensure increased sell-out.
RESEARCH AND INSIGHTS
SHOPPER MARKETING CAMPAIGNS
SALES STAFF ADVOCACY
EXECUTION MAPPING & PLANNING
Get your brand in more shoppers' baskets
If you have a sell-in or sell-out challenge, share it with us.
Our team will present an innovative shopper-focused proposal for your brand or
category, designed to meet your sell-in and sell-out objectives both on and offline.