RETAIL BRAND MAPS
Have you ever struggled to ensure your market execution/implementation delivers against your needs? For 10+ years, we have developed detailed channel implementation playbooks for some of the world's biggest organisations, ensuring not only speed of execution, but implementation accuracy.
What is critically important to land with new team members to ensure their thorough understanding of your brand, market or execution views? Do you have this in one all-encompassing document?
Have multiple campaigns running simultaneously across multiple channels within your market? Our solution works towards giving a single, simple view so that any party (internal or external) can implement all campaigns quickly & efficiently, effectively saving you money.
We have delivered solutions in various formats, including custom-developed applications, as well as a white-label solution being released in Q3 ‘20.
We take the time to understand your business implementation challenges and needs. Once we have this understanding, we are able to offer you either a pre-existing approach or develop one that is highly customised to suit your business and value chain requirements. In doing this, we effectively aim to ensure consistency of execution across the market whilst also increasing speed and efficiency of implementation.
Want to improve your management and implementation of retail touchpoints?
Our team will contact you to set up a one-to-one consultation to share more detail around previously developed solutions, as well as to understand your business challenges. This will then empower us to share a proposed approach to assist you in meeting your business objectives.
RESEARCH AND INSIGHTS
Obtaining an accurate and in-depth understanding of shopper and consumer behaviour is crucial to identifying conversion leavers. We deploy a variety of innovative research methodologies tailored to your needs and budget to inform how you can adapt to improve conversion.
SALES STAFF ADVOCACY
In some situations, sales staff can be a critical component to achieving increased sell-out, especially when looking at purchases that are more considered by shoppers. In order to ensure sales staff are selling your products, you need to hold mind share with them. We work with brands to educate, excite and incentives sales staff.
We develop results-driven marketing campaigns that focus on effective awareness and conversion leavers. Utilising digital and traditional touchpoints, we leverage a variety of communication approaches that are developed to catch, connect and convert shoppers of your category into buyers of your brand.