The Balvenie window display inside Norman Goodfellows in Melrose Arch presented shoppers with ideal gifting options from a range of personalised, premium craft whiskies.


Balvenie employs all five rare crafts of whisky, so they wanted to drive increased range awareness and visibility across their superior craft credentials, which could be showcased as gifting options for Father’s Day.


Angle Orange came up with a concept that featured a beautiful Balvenie window display, emulating a craftsman’s workshop at Norman Goodfellows in Melrose Arch, with the full range of whiskies on show. An expert craftsman was on-site, giving shoppers the opportunity to learn more about the single malt whisky and create custom Father’s Day gifts using limited edition Balvenie boxes. Shoppers were also given the option to either write a letter or choose from a pre-written selection, to be wax sealed with the brand’s unique stamp and attached to the box.


The window display was eye-catching and piqued the interest of the shoppers. They were exposed to the brand’s offerings through an interactive experience, accompanied by a sentimental gift for their loved one.

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