Shopper Marketing

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Innovation
Shopper Marketing
Opinion Piece

4 min

The heart of Shopper marketing: Where does it come from and why is it here?

Fiercer competition, smarter consumers and sale orientated shoppers – these are key elements contributing to an increasing challenge. An...

Neuromarketing: Top Tips to Tapping into Your Shopper’s brains to Persuade Purchase decisions

Angle Orange

4 min

Neuromarketing: Top Tips to Tapping into Your Shopper’s brains to Persuade Purchase decisions

What is Neuromarketing? Neuromarketing is a fairly new approach to marketing that combines, neuroscience, marketing and technology, and...

Product searches: Online and on shelf compared.

Angle Orange

3 min

Product searches: Online and on shelf compared.

Online catalogues, e-commerce, app stores and online checkouts. These are all common words in the time we live in. Access to the World...

Angle Orange

2 min

Messaging Should Come Last

Shoppers are bombarded with thousands of messages in store with brands aggressively vying to grab attention by shouting the loudest....

Location-based advertising: the new kid on the shopper marketing block

Angle Orange

4 min

Location-based advertising: the new kid on the shopper marketing block

Digital marketing is an undeniably powerful tool, but it has – until recently – been distanced from the in-store sales environment. With...

Intelligent design in the retail environment | Asking the right questions for the right results

Angle Orange

4 min

Intelligent design in the retail environment | Asking the right questions for the right results

There are many factors and elements which contribute to a successful design in the retail environment. Finding an ideal balance between...

Increasing productivity in the design process

Angle Orange

4 min

Increasing productivity in the design process

What can I, as a creative, do in order to increase productivity in the design process? Time is money. We are all familiar with this...

Directing creative thinking in concept development

Angle Orange

3 min

Directing creative thinking in concept development

Reconciling creativity with reality? I am a product designer for a small but formidable shopper marketing agency. The last ten years of...

Shoppers and Consumers – Same but Different?

Angle Orange

2 min

Shoppers and Consumers – Same but Different?

Although you may think it, a shopper and consumer are not always the same. Take, for instance, a husband and wife scenario. The husband...

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