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    The heart of Shopper marketing: Where does it come from and why is it here?
    Angle Orange
    • 4 min

    The heart of Shopper marketing: Where does it come from and why is it here?

    Fiercer competition, smarter consumers and sale orientated shoppers – these are key elements contributing to an increasing challenge. An...
    Neuromarketing: Top Tips to Tapping into Your Shopper’s brains to Persuade Purchase decisions
    Angle Orange
    • 4 min

    Neuromarketing: Top Tips to Tapping into Your Shopper’s brains to Persuade Purchase decisions

    What is Neuromarketing? Neuromarketing is a fairly new approach to marketing that combines, neuroscience, marketing and technology, and...
    Product searches: Online and on shelf compared.
    Angle Orange
    • 3 min

    Product searches: Online and on shelf compared.

    Online catalogues, e-commerce, app stores and online checkouts. These are all common words in the time we live in. Access to the World...
    Messaging Should Come Last
    Angle Orange
    • 2 min

    Messaging Should Come Last

    Shoppers are bombarded with thousands of messages in store with brands aggressively vying to grab attention by shouting the loudest....
    Location-based advertising: the new kid on the shopper marketing block
    Angle Orange
    • 4 min

    Location-based advertising: the new kid on the shopper marketing block

    Digital marketing is an undeniably powerful tool, but it has – until recently – been distanced from the in-store sales environment. With...
    Intelligent design in the retail environment | Asking the right questions for the right results
    Angle Orange
    • 4 min

    Intelligent design in the retail environment | Asking the right questions for the right results

    There are many factors and elements which contribute to a successful design in the retail environment. Finding an ideal balance between...
    Increasing productivity in the design process
    Angle Orange
    • 4 min

    Increasing productivity in the design process

    What can I, as a creative, do in order to increase productivity in the design process? Time is money. We are all familiar with this...
    Directing creative thinking in concept development
    Angle Orange
    • 3 min

    Directing creative thinking in concept development

    Reconciling creativity with reality? I am a product designer for a small but formidable shopper marketing agency. The last ten years of...
    Shoppers and Consumers – Same but Different?
    Angle Orange
    • 2 min

    Shoppers and Consumers – Same but Different?

    Although you may think it, a shopper and consumer are not always the same. Take, for instance, a husband and wife scenario. The husband...

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