Shopper Marketing

The heart of Shopper marketing: Where does it come from and why is it here?

Fiercer competition, smarter consumers and sale orientated shoppers – these are key elements contributing to an increasing challenge. An...

Neuromarketing: Top Tips to Tapping into Your Shopper’s brains to Persuade Purchase decisions

What is Neuromarketing? Neuromarketing is a fairly new approach to marketing that combines, neuroscience, marketing and technology, and...

Product searches: Online and on shelf compared.

Online catalogues, e-commerce, app stores and online checkouts. These are all common words in the time we live in. Access to the World...

Messaging Should Come Last

Shoppers are bombarded with thousands of messages in store with brands aggressively vying to grab attention by shouting the loudest....

Location-based advertising: the new kid on the shopper marketing block

Digital marketing is an undeniably powerful tool, but it has – until recently – been distanced from the in-store sales environment. With...

Intelligent design in the retail environment | Asking the right questions for the right results

There are many factors and elements which contribute to a successful design in the retail environment. Finding an ideal balance between...

Increasing productivity in the design process

What can I, as a creative, do in order to increase productivity in the design process? Time is money. We are all familiar with this...

Directing creative thinking in concept development

Reconciling creativity with reality? I am a product designer for a small but formidable shopper marketing agency. The last ten years of...

Shoppers and Consumers – Same but Different?

Although you may think it, a shopper and consumer are not always the same. Take, for instance, a husband and wife scenario. The husband...