Opinion Piece

Whisky & Women, Is This The New Wave And When Will It Break?

Is whisky the new gin? It might be too soon to say, but this drink, once reserved for the more traditionally masculine sector of the...

3 reasons why consumers are fickle when it comes to the environment

No matter how much some ‘boomers’ may try to convince you otherwise, humans are, indeed, destroying the planet - one perforated sandwich...

Recognising Innovation that’s simple and effective | Duram

At Angle Orange, we like to recognise the execution of great shopper marketing, both locally and abroad. This particular execution was...

Quarantine & Chill… 5 Ways for Businesses to Adjust to a New Reality

With over 100 000 cases and 6 000 deaths, and counting, COVID-19 is weighing heavy on our hearts and minds. The president addressed the...

Product searches: Online and on shelf compared.

Online catalogues, e-commerce, app stores and online checkouts. These are all common words in the time we live in. Access to the World...

Intelligent design in the retail environment | Asking the right questions for the right results

There are many factors and elements which contribute to a successful design in the retail environment. Finding an ideal balance between...

Increasing productivity in the design process

What can I, as a creative, do in order to increase productivity in the design process? Time is money. We are all familiar with this...

Directing creative thinking in concept development

Reconciling creativity with reality? I am a product designer for a small but formidable shopper marketing agency. The last ten years of...