New Product Launches: Integrating In-Store Sampling with Digital Strategies
A well-rounded marketing campaign is essential for boosting trial and driving sales when introducing a new product to the market. One...
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Yolisa
- 3 min
5 Marketing Trends You Should Know About in 2022
We’ve firmly entered the second half of 2022 and as we reflect on the last 6 months, there are a few marketing trends we’ve identified...
Yolisa
- 2 min
The Rise of Retail Media Networks | 5 Things You Should Know
Recently, our founder Pierre Le Grange was interviewed by Marklives.com about the rise of retail media networks. We've extracted some...
Yolisa
- 4 min
Shopper Marketer Reacts to Google’s New Scene Exploration Tech, “It’s both exciting and scary!”
In their keynote speech delivered last week, Google announced that among their many new tech rollouts will be an augmented reality tool...
Angle Orange
- 2 min
Trending: What Are SA Retailers Doing This Mother’s Day?
As shopper marketers, occasions are important because they are one of the few times that baskets and budgets expand, and shoppers are...
Yolisa
- 2 min
How to Win Holiday Marketing | Rise Above the Noise
We at Angle Orange have started a new series where we acknowledge well-executed marketing by various brands in the retail space, and with...
Yolisa
- 1 min
Effective Seasonal Marketing | Sometimes Less is More
We at Angle Orange have started a new series where we acknowledge well-executed marketing by various brands in the retail space and we’re...
Yolisa
- 3 min
Tech-ing over Insurance
Insurance - the word alone is enough to trigger a visceral reaction in many people. From high premiums to complicated paperwork, the...
Yolisa
- 5 min
Leveraging Virtual Reality to Create Transcendent Brand Experiences
With an estimated active user count of 2.5 billion, Mark Zuckerberg’s Facebook has revolutionised the way human beings interact – for...
Yolisa
- 4 min
Whisky & Women, Is This The New Wave And When Will It Break?
Is whisky the new gin? It might be too soon to say, but this drink, once reserved for the more traditionally masculine sector of the...
Yolisa
- 4 min
3 reasons why consumers are fickle when it comes to the environment
No matter how much some ‘boomers’ may try to convince you otherwise, humans are, indeed, destroying the planet - one perforated sandwich...
Yolisa
- 3 min
Recognising Innovation that’s simple and effective | Duram
At Angle Orange, we like to recognise the execution of great shopper marketing, both locally and abroad. This particular execution was...
Yolisa
- 4 min
Quarantine & Chill… 5 Ways for Businesses to Adjust to a New Reality
With over 100 000 cases and 6 000 deaths, and counting, COVID-19 is weighing heavy on our hearts and minds. The president addressed the...
Angle Orange
- 4 min
The heart of Shopper marketing: Where does it come from and why is it here?
Fiercer competition, smarter consumers and sale orientated shoppers – these are key elements contributing to an increasing challenge. An...
Angle Orange
- 4 min
Neuromarketing: Top Tips to Tapping into Your Shopper’s brains to Persuade Purchase decisions
What is Neuromarketing? Neuromarketing is a fairly new approach to marketing that combines, neuroscience, marketing and technology, and...
Angle Orange
- 3 min
Product searches: Online and on shelf compared.
Online catalogues, e-commerce, app stores and online checkouts. These are all common words in the time we live in. Access to the World...
Angle Orange
- 2 min
Messaging Should Come Last
Shoppers are bombarded with thousands of messages in store with brands aggressively vying to grab attention by shouting the loudest....
Angle Orange
- 4 min
Location-based advertising: the new kid on the shopper marketing block
Digital marketing is an undeniably powerful tool, but it has – until recently – been distanced from the in-store sales environment. With...
Angle Orange
- 4 min
Intelligent design in the retail environment | Asking the right questions for the right results
There are many factors and elements which contribute to a successful design in the retail environment. Finding an ideal balance between...
Angle Orange
- 4 min
Increasing productivity in the design process
What can I, as a creative, do in order to increase productivity in the design process? Time is money. We are all familiar with this...
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