A VIRTUAL REALITY ACTIVATION AND GAME THAT WE BUILT FOR REEBOK.
Develop an experiential tool for Reebok that can be easily used to create unique engagement in any retail environment, across any retail group and can be linked to any in-store activation or promotional campaign.
We built Reebok VR Custom Classics — a virtual reality sneaker customisation game. We collaborated with brand ambassador and well-known graffiti artist, Shaun Oakley to develop an intro for the VR, and worked closely with him as a consulting artist. Customers visited a Reebok store (on an activation day) to customise a virtual sneaker using 1 of 3 graffiti themes and were encouraged to share their creations via their social channels for a chance to win a pair of Reeboks.
The Reebok VR Custom Classics was launched successfully and garnered wide-spread attention, with more activations due to take place.