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PANTENE

AN IN-STORE ACTIVATION ENCOURAGING SHOPPERS TO HAVE A STRAND OF HAIR ANALYSED FOR PRODUCT RECOMMENDATION.
CHALLENGE

To highlight the advances in Pantene’s new range of hair products through a creative experiential marketing campaign that effectively leveraged above-the-line elements.

SOLUTION

Angle Orange developed an in-store destination for innovative hair analysis that focused on the female shopper, encouraging her to have a strand of hair analysed and then be advised on which Pantene product would work best for her. The analysis destination was a mobile stand that was set up in retail outlets nationwide.

RESULTS

The analysis activation offered a great opportunity to engage directly with the shopper and persuade conversion through use of technology and was successfully rolled out nationwide.