A UNIQUE FOOT TRAFFIC DRIVER CAMPAIGN FOR ADIDAS AND STUDIO 88.
To come up with a foot traffic driver campaign for adidas and Studio 88. The concept needed to offer an on-trend value/reward to shoppers that demonstrated how adidas understands their aspirations in relation to the retail and fashion world while amplifying brand affiliation across multiple channels.
The campaign, I am Original 88 offered shoppers the chance to feature in the retailer’s next adidas campaign. The grand prize was awarded to one girl and one guy where both winners where both winners won a modelling package and other great prizes.
The hashtag garnered solid campaign reach and was easy to execute. We achieved a 2M+ campaign reach through social interactions and over the period Studio 88 web traffic showed a significant increase (41.29% new users YOY 8000+ votes and 34000 page views).