SHELL – EMAILERS

Category
Digital
About This Project

Objective:

To facilitate communication and drive awareness around a third party distributor promotion, supported and developed by Shell Helix.

 

Shopper:

Members of a buying group.

 

Solution:

Angle Orange leveraged the current member database that existed for the buying group, and put together a creative email communication campaign that detailed the promotion and mechanics in a simple and engaging manner. This campaign was supported in store by the Shell trade team that is managed by Angle Orange, providing follow-up engagement aimed directly at the target market.

 

Outcome:

The promotion was successfully rolled out due to the simple delivery mechanism and effective follow-up. It proved a good return on investment for the client, being very cost effective, yet simple and efficient in delivering a key message.

 

Interested in this service:
Give us a call: +27 (0) 21 462 7910

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