To facilitate communication and drive awareness around a third party distributor promotion, supported and developed by Shell Helix.
Members of a buying group.
Angle Orange leveraged the current member database that existed for the buying group, and put together a creative email communication campaign that detailed the promotion and mechanics in a simple and engaging manner. This campaign was supported in store by the Shell trade team that is managed by Angle Orange, providing follow-up engagement aimed directly at the target market.
The promotion was successfully rolled out due to the simple delivery mechanism and effective follow-up. It proved a good return on investment for the client, being very cost effective, yet simple and efficient in delivering a key message.