The two key objectives were to develop a pricing solution to communicate the price of Brandhouse’s premium beers, ciders and RTD’s to shoppers, that is quick and easy to update in store.
Males & females aged 18 and up.
The solution we developed was a digital one, as this route has a number of benefits for the client. Each price takes just a few seconds to change, it has a tamperproof unlocking mechanism and batteries that last at least one year and are accessible when the time comes to replace them giving the units a longer life span. For shoppers the unit was effective, as it displays the relevant SKU’s along with up to date prices and placement at point of decision, as these units can be placed both in fridge as well as in ambient space. The different methods of attachment allow it to be attached to walls or cages depending on the environment.
The primary objectives are achieved with shoppers able to view up to date prices, and valuable time being saved when updating prices.