BATSA – PETER STUYVESANT RUSH LAUNCH – CATEGORY BLITZ

Category
Flagship Outlets, Point of sale
About This Project

Objective:

To give maximum visibility to the new Peter Stuyvesant variant being launched by creating a limited number of flagship tobacco kiosks in targeted retail outlets. The additional space acquired within the outlet was to be used to for engaging, interactive touch points.

 

Shopper:

Adult smoking consumers as defined by the brand.

 

Solution:

Angle Orange identified specific stores that related to the brand’s marketing and targeting objectives, and surveyed these to identify opportunities present in each environment. Using this information, we developed a kiosk concept that could be moulded to each outlet and created unique touch points bringing the Peter Stuyvesant Rush brand to the forefront of the shoppers’ attention.

 

Outcome:

Initially, this installation was intended to be in outlets for a period of 3 months. Due to its success in driving sales, however, various stakeholders requested an extension, and it was decided to leave the installation in place for an additional 3 months. Angle Orange was awarded 2 gold awards for this project in the 2013 South African Popai Awards and one gold in the 2014 Global Popai Awards.

 

Interested in this service:
Give us a call: +27 (0) 21 462 7910

Contact us:
Your Name (required)

Your Email (required)

Your Contact Number

Subject

Your Message (required)