To give maximum visibility to the new Peter Stuyvesant variant being launched by creating a limited number of flagship tobacco kiosks in targeted retail outlets. The additional space acquired within the outlet was to be used to for engaging, interactive touch points.
Adult smoking consumers as defined by the brand.
Angle Orange identified specific stores that related to the brand’s marketing and targeting objectives, and surveyed these to identify opportunities present in each environment. Using this information, we developed a kiosk concept that could be moulded to each outlet and created unique touch points bringing the Peter Stuyvesant Rush brand to the forefront of the shoppers’ attention.
Initially, this installation was intended to be in outlets for a period of 3 months. Due to its success in driving sales, however, various stakeholders requested an extension, and it was decided to leave the installation in place for an additional 3 months. Angle Orange was awarded 2 gold awards for this project in the 2013 South African Popai Awards and one gold in the 2014 Global Popai Awards.