To highlight the advances in Pantene’s new range of hair products through a creative experiential marketing campaign that effectively leveraged above-the-line elements.
Females aged 16 and up.
Angle Orange developed an in-store destination for innovative hair analysis that focused on the female shopper, encouraging her to have a strand of hair analysed and then be advised on which Pantene product would work best for her. The analysis destination was a mobile stand that was set up in retail outlets nationwide.
The analysis activation offered a great opportunity to engage directly with the shopper and persuade conversion through use of technology. It was successfully rolled out nationwide.