PROCTER AND GAMBLE – PANTENE HAIR ANALYSIS ACTIVATION

  • PANTENE HAIR ANALYSIS ACTIVATION
  • PANTENE HAIR ANALYSIS ACTIVATION
Category
Brand Activation
About This Project

Objective:

To highlight the advances in Pantene’s new range of hair products through a creative experiential marketing campaign that effectively leveraged above-the-line elements.

 

Shopper:

Females aged 16 and up.

 

Solution:

Angle Orange developed an in-store destination for innovative hair analysis that focused on the female shopper, encouraging her to have a strand of hair analysed and then be advised on which Pantene product would work best for her. The analysis destination was a mobile stand that was set up in retail outlets nationwide.

 

Outcome:

The analysis activation offered a great opportunity to engage directly with the shopper and persuade conversion through use of technology. It was successfully rolled out nationwide.

 

Interested in this service:
Give us a call: +27 (0) 21 462 7910

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