To create a collection of items for on trade venues that reflected the Johnnie Walker Trademark brand as a collective, and increased brand awareness with a premium feel.
Predominantly males, but also females aged 18 and up.
Angle Orange developed a number of products to make use of various touch points along the path from the venue entrance to the bar. Each product offered different levels of engagement for the shopper, always with a premium experience.
Shoppers had the opportunity to engage with the brand – not only the range of products it offers. Under the Trademark umbrella, the same experience was had regardless of product affordability, furthering the impression of Johnnie Walker as an all-round premium brand.