To create a table talker that adds value to the outlet, conveys the desired message, and is not considered to be table clutter.
Males and females aged 18 and up.
Angle Orange created a table communicator with a retractable reserved sign, providing useful functionality to the venue, while still communicating the product launch and availability to the shopper.
The retractable element allowed permanent branding to remain on tables for the duration of a sitting, driving shopper awareness while fulfilling a functional role for the venue. Angle Orange was awarded a Bronze award for this project in 2013 SA Popai awards.