BrandHouse – Spirit Cabinet

Point of sale
About This Project


To create stand-out stock visibility and branding using premium shelving in a typically cluttered main-market environment, drawing the shoppers’ attention to BrandHouse products and enticing interactions and sales.



Store owners, and individuals in off-and-on trade environments.



Angle Orange designed a flat pack cabinet with a mirror backing and adjustable shelving that could hold 750ml, 350ml and 220ml bottles. The shelving also made provision for free-pourers, and acted as a functional back-of-bar shelving solution, increasing its impact on the shopper/buyer experience.



The client gained valuable wall space, while the outlets enjoyed increased sales caused by the improved visibility of the product range featured in the premium display. This, in turn, led them to bring in more stock of BrandHouse products to cater to the increased demand.


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