To create a smoking space for all smokers that could be placed in public areas such as outside airports or in the outdoor courtyards of large shopping centres. The installation needed to be simple, easy to set up and move around, but remain very functional in creating a legal space in which smokers could enjoy tobacco products.
Adult smoking consumers as defined by the brand.
Angle Orange created a functional and attractive space with a table and chair solution that was comfortable enough to allow the consumer to relax, but not so comfortable that the space might become a social gathering area.
This project was well-received by the smoking population, as it not only gave them a dedicated space to smoke, but also answered the question “Am I allowed to smoke here?” This project has been installed at a number of festivals, shopping centres and airports to date.