What’s our Angle?

Purchase behaviour is influenced by a variety of factors both in and out of the store environment. At Angle Orange, our goal is not just to identify, but to leverage that behaviour to increase brand power and drive sales. How do we do it? By ensuring every relevant touch point along the shoppers path to purchase is doing its part in activating your brand.

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DRIVING BRAND AWARENESS

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OPTIMISING VISIBILITY

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ENTICING INTERACTION

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CONVERTING SHOPPERS TO BUYERS

What we do

On the surface, Angle Orange’s role is simple: We get people buying your brand. Look a little deeper and you’ll find there are many layers to what we do. To build focused strategies and deliver strong results we work closely with our clients, approaching projects and campaigns with our proprietary 5D methodology

Our 5D Methodology

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DEFINE

Shopper Channels & Touch Points

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DESIGN

Messaging, Creative & Engagements

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DEVELOP

Production, Implementation & Measurement tools

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DEPLOY

Campaign Materials

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DISSECT

Learnings & Measurements

Throughout this process, we practise a proven Shopper Design Science including:

Shopper Psychology & Patterns: How shoppers shop and assimilate stimuli in-store.

Shopper Design: The rapid and subconscious influence of colour, shape, form, visual literacy, semiotics and more.

Shopper Messaging: Best practise in shopper communication approaches and the unique drivers to get shoppers to buy more.

 

We understand that every brand is unique and has different requirements and challenges,

so we tailor our solutions to meet your businesses’ individual objectives.

Whether you’re looking for one particular service or a comprehensive strategic shopper approach, Angle Orange is your competitive edge.

 

To learn more about what we can do for your brand and business please contact us at hello@angleorange.com

Why choose us?

Built on the concept that knowledge is power, we pride ourselves on our ability to combine years of experience, research and strategic knowledge with extensive creative expertise to ensure every solution is original, scalable and effective to meet your business’s individual needs. We offer an array of shopper marketing services, including research, strategy, design, production, implementation, compliance and reporting. Our solutions can be delivered across multiple departments simultaneously in your business, including marketing, sales, trade and procurement. This holistic approach ensures all stakeholders’ needs are met and aligned while still furthering your ultimate business objectives of increasing sales at the point of purchase.

Our Team

We are fresh, creative and conceptual. We are logical, practical and future-focused. We are daring. We are innovative. We are a dedicated, entrepreneurial team. Our strength lies in our diversity – diversity of thought, mind and skill. We’re a quirky collection of dynamic, driven individuals with a powerful goal in common: to be the best, do the best… and love what we do, every step of the way.

WE ARE LEVEL ONE BBBEE!

We’re proudly South African, and proud of our diverse heritage, and our BBBEE status is a reflection of this.

WE ARE AWARD WINNERS

ONE GOLD AWARD AT THE 2014 POPAI GLOBAL AWARDS

TWO GOLD AWARDS AT THE 2013 POPAI SOUTH AFRICA AWARDS

ONE BRONZE AWARD AT THE 2013 POPAI SOUTH AFRICA AWARDS

Testimonials

“We have worked with Angle Orange on a number of projects, and they always exceed expectations. The team is friendly, helpful, keeps you up to date and ensures the utmost attention to detail is given to everything they put out. Great people, great company, great results.” – Marketing Project Manager

“Creative thinkers with the ability to offer simple effective design solutions as well as strong execution thereof. Great team, always willing to put in the extra effort to deliver!” – Group Visual Merchandising Manager

“We have been working with Angle Orange for many years now and find them a pleasure to work with, quick and efficient with quality execution.” – National Wine Buyer

“Angle Orange has extensive shopper marketing knowledge and expertise. They are the only agency who ensure that every campaign is delivered on time, with attention to detail that allows delivery of accurate and extensive brand awareness.” – Shopper Marketing Communications Manager

“Angle Orange’s ideas are always innovative and their approach is “out of the box”. I would recommend them as a beneficial resource for any business that requires effective shopper marketing.” – Shell Lubricants B2C Marketing Manager 2011

“Brandhouse has been one of our longest standing clients – since 2005. Our relationship with them still stands and is stronger than ever” – Business Unit Director

FROM OUR BLOG

CONTACT US – LET’S HAVE A COFFEE

Unit 12, Canterbury Studios, 35 Wesley Street, Cape Town

FIND US

+27 (0) 21 462 7910

+27 (0) 21 462 7925

hello@angleorange.com

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